Day 7 - Risks for Young Women | From Buddy T, your Guide to Alcoholism The alcohol industry is targeting female drinkers with new kinds of drinks, refining their marketing to specifically appeal to women. Why? Because young women today are drinking at a greater rate that ever before. | |
Risk for a New Generation |
More Women Binge Drinking A new survey in the United Kingdom has found that almost two-thirds of young women admit to drinking so much that they woke up the next morning with virtually no memory of events of the night before. |
New Generation of Alcoholics -- Young Women A British government report says that young professional women are among the country's most prolific drinkers -- twice as likely to drink at least five days a week and drinking greater quantitites than other women. |
Young Female Drinkers - You're a Target! The rise in alcohol consumption among young women, especially in the United Kingdom, is prompting the alcohol industry to come up with new ways to attract female drinkers worldwide with new marketing approaches that will "create new drinking occasions and new opportunities." |
Issues for Students |
Social Drinkers Can Blackout Too A survey by Duke University Medical Center researchers suggests that college students are engaging in significantly risky behaviors during alcohol-related memory "blackouts." The researchers further note that female students may be at greater risk during a blackout than their male counterparts. |
Friends Influence College Students' Drinking Most College students' drinking behaviors are influenced more by their perceptions of their friends' drinking behaviors than by social norms marketing campaigns that encourage students to "go along with the crowd," according to new research. |
Alcohol Disorders Among College Students A new study shows that six percent of college students meet criteria for a diagnosis of alcohol dependence (also referred to as alcoholism), and 31 percent meet the clinical criteria for alcohol abuse. |