If you visit their website here, they actually have this very nice campaign called WOW, which stands for Why Only White. The idea is that why keep things all white when adding colors to your life would bring no harm, in fact, make your days more fun!
These pads come in various designs to represent different personalities. If you're curious, you can figure out what's your design by taking their quiz here. I've done mine, and it says I'm "Confident Chic"! Heheheh....;p
To know more about this, you can follow their FB or Twitter....and oh, I heard that they're still available in Jakarta only...adios! :)