Book-Off

If you are wandering Midtown and a Japanese person says "Book off!" to you, don't take offense, they are probably looking for this store on East 41st Street. New York doesn't have much of a defined Japantown, unlike San Francisco, but there's a pretty decent number of Japan-centric businesses in the few blocks between the Main Library and Grand Central Terminal. I've always thought the Book-Off signage looked rather Ikea-ish and I have no idea what Book-Off is supposed to mean.