"March of Dimes" took a novel approach to inform the public about potential health hazards for wee tots in the home.
The charity purchased a big old bus, decorated it with captivating photos of children, flowers, and toys - and headed out onto the highways and byways of the great United States to spread the word.
The "March for Babies" is an initiative focused on helping the public recognize that March of Dimes helps babies - those born healthy - and those who need help to survive and thrive in this troubling world.
At each stop the locals are urged to "come on down", step lively into the bus, and videotape a "story". After all, "every baby has a story".
On my way to the opening of the newly-renovated San Francisco Library yesterday at the Civic Center, I stumbled on a presentation organizers had thoughtfully set up.
On strategically-placed tables around the "Baby Coach" a wide array of pamphlets on nutrition, calcium requirements, and warnings about childhood disease to watch out for were nicely arranged.
After all, January is "Birth Defects Month". So, parents are reminded that a diet rich in folic acid and other important nutrients can help protect a baby from complications.
When I was invited into the bus to take a gander (in spite of the fact I am childless) I was charmed by the pretty well-decorated interior.
And, Oh-my-God, there was a videotape of "Captain Kangaroo" entertaining the young ones on his popular morning show of yesteryear.
Ah, the whole experience brought back so many fond memories!
A number of parents, relatives, and guardians have taken the opportunity to videotape their stories already. Why not you?
Info: marchofdimes.com/everybaby
Quote,
"A new baby is like the beginning of all things, hope, a dream of possibilities"...
